CocoaAction

CocoaAction convened the sector in order to align complementary roles and responsibilities, leverage scale and efficiency through collaboration, and catalyze efforts to accelerate sustainability in the cocoa sector.

The World Cocoa Foundation acted as the convener and strategy holder for CocoaAction, facilitating the implementation of this voluntary industry-wide strategy, driving alignment and generating new insights to amplify its impact.

Strategy

1. Chocolate and cocoa companies made individual commitments around aligned priority issues…
2. …where systemic and non-competitive issues were identified, solutions were designed to jointly tackle them…
3. …and were embodied in shared activities and agreed upon results.
4. Industry committed to specific targets…
5. …and shared and acted upon results, best practices, challenges and missed opportunities in a supportive learning culture.
6. Industry led, working closely with other stakeholders to design and implement complementary activities…
7. …in close coordination with governments and other local stakeholders, and working with other relevant multi-stakeholder initiatives…
8. …with WCF as the holder of the umbrella strategy.

Additional Resources

The following documents served as a resource to understand CocoaAction’s goals, tactics and overall strategy:

The CocoaAction 5-Year Roadmap was an effort to provide a long-term strategy balanced with the guidance required for near-term implementation. The document was not intended to be an exhaustive and complex list of all detailed activities. Instead, it was intended to provide those directly and indirectly involved with CocoaAction with an overview of the critical path and main moving parts of CocoaAction, and how these moving parts fit together to lead to CocoaAction being successful.

The CocoaAction Primer provided an overview of decisions and developments leading to CocoaAction today. It was an evolving document that was intended to provide the reader with a clear, high-level overview of what CocoaAction was, what it did, and what it aimed to achieve. The document was intended for both CocoaAction companies and WCF staff, as well as any interested stakeholders such as governments, implementing partners, general public, and other cocoa industry members.

The Community Development Manual was an implementation manual which laid out the different components of the CocoaAction Community Development package – including both detailed information on the interventions and connections to related and broader elements. The manual was intended for use by CocoaAction companies and their implementing partners.

The Monitoring & Evaluation Guide was designed to direct and clarify the processes to be established in order to produce data as consistent as possible across CocoaAction.  The intended audience of the guide was CocoaAction company staff responsible for data collection, information management and/or reporting functions.