Entry: Geert Waelkens, World Cocoa Foundation
On May 15th the World Cocoa Foundation received the 2012 Academy Prize of the Académie Française du Chocolat et de la Confiserie (French Chocolate and Confectionery Academy).
The Academy prize, awarded every year since 2000, seeks to acknowledge and distinguish any person, or institution, whose activities have contributed to heighten the ethical standards either in terms of the professional excellence achieved in the realm of chocolate and confectionery craftsmanship or, and perhaps even more importantly, in terms of the concern to improve the condition of cocoa farmers worldwide and to help eliminate child labour. This is an issue that the Academy has particularly insisted upon in recent years. It is in this respect that the World Cocoa Foundation has been chosen as this year’s prize recipient.
The Académie Française du Chocolat et de la Confiserie was created in 1998 and has 40 elected members from different backgrounds and skills, brought together by a common interest and concern for cocoa, chocolate and confectionery. The aim of the Academy is to act as a moral authority with regard to the chocolate and confectionery crafts and as a guardian, both of tradition and innovation, within the framework of professional ethics. Its goal is to promote and develop the values of quality and excellence, as well as to ensure the defense and promotion of the French chocolate and confectionery traditions.