Hershey Fires up Retail Machine in Global Brand Push

The Hershey Company, America’s number one chocolate manufacturer best known for its Hershey’s and Kisses billion-dollar power brands, is on a global mission to grow its turnover to US$10 billion in five years and double its travel retail sales in the next three years.

All the cogs are in now place to drive up Hershey’s 3.6% share of travel retail’s confectionery market in 2011 (source: Generation), believes World Travel Retail General Manager Steve Bentz. An expanded team, new travel retail exclusive products and new specially designed merchandising fixtures are ready for lift-off. Not forgetting a fascinating corporate back-story that stirs up passion and emotion in equal measure.

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July 27, 2012

The Hershey Company, America’s number one chocolate manufacturer best known for its Hershey’s and Kisses billion-dollar power brands, is on a global mission to grow its turnover to US$10 billion in five years and double its travel retail sales in the next three years.

All the cogs are in now place to drive up Hershey’s 3.6% share of travel retail’s confectionery market in 2011 (source: Generation), believes World Travel Retail General Manager Steve Bentz. An expanded team, new travel retail exclusive products and new specially designed merchandising fixtures are ready for lift-off. Not forgetting a fascinating corporate back-story that stirs up passion and emotion in equal measure.

Read the full article