Last October Hershey, Pennsylvania-based Hershey Company revealed their plans to a global commitment of having 100 percent certified cocoa beans by 2020.
Additionally, at the start of 2013 all of Hershey’s Bliss Chocolates are to be made with cocoa beans sourced from Rainforest Alliance Certified farms. Farms that are certified through the Rainforest Alliance are ecological farms that support safe farming conditions for farmers and their families.
According to Andy McCormick, VP of cocoa sustainability for Hershey, 5 percent of the world market currently uses certified cocoa ingredients. This sustainability plan will help the expansion of certified cocoa gain momentum throughout the chocolate industry.
Emerging market trends around the world is one of the main driving factors for this cocoa initiative. Hershey is expanding business in places like China, India and Brazil.