I want to extend a warm welcome to the Annual Partnership Meeting of the World Cocoa… Read More
WCF president Bill Guyton recently visited Tokyo, Japan and the National Museum of Nature and Science to address a crowd attending the Chocolate Exhibition. He sat down with writer and editor Chiharu Otsuka of National Geographic to talk about cocoa growing, cocoa farmers, and the chocolate market.
Otsuka-san’s fresh perspective and key messages delivered through the National Geographic article included:
- WCF has been supporting cocoa farmers since 2000,
- Cocoa trees are growing in a tropical area and not so resistant to disease. Given the case in Brazil, the industry started making more efforts in modernizing cocoa farming,
- We consumers should bear in mind the situation around cocoa when eating,
- Cocoa demand is increasing and will increase given the growth of developing countries including China and India. In order to solve the supply – demand issue, WCF’s stance is to increase productivity in a limited area without expanding farming areas to consider the impact on the environment,
- It is important to develop a cocoa tree with high disease resistance,
- WCF has cocoa farmer education programs including how to manage farming business and the program is well received by women in Africa,
- “Chocolate” is now a common language in the world. It is everywhere while it is related to a country’s food culture, e.g. Latvia’s chocolate with berries and roses. We may touch on a Chinese/Indian culture via chocolate in the future.