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Cocoa is far from the only ingredient in Betty Crocker baked goods, but when you long for a brownie, it’s likely chocolate that you’re craving.
We use high-quality cocoa in everything from baked goods to cereal to snacks. Making sure that cocoa is grown in an environmentally sustainable and socially responsible manner is a priority for General Mills.
We know consumers are increasingly interested not only in where their food comes from but how it is grown and by whom. We share consumers’ desire for transparency. For that reason, we made a commitment in 2014 to sustainably source our top ten priority ingredients by 2020. Today, we sustainably source 90 percent of the cocoa we purchase and are on track to meet our goal of 100 percent by 2020.
Approximately 90 percent of the cocoa General Mills purchases is grown in West Africa, primarily by smallholder farmers. To help ensure that these farmers earn a fair price for the crop to support their families, General Mills works with key partners in Côte d’Ivoire, Ghana and Nigeria to improve the sustainability of cocoa production, improve smallholder farmer incomes and ensure the highest quality ingredients for our products.
Cocoa farming is a labor-intensive process. The economic viability of this crop is just one of the challenges in the cocoa supply chain. Farmers often face low yields due to low productivity, degraded soil fertility, pests and other environmental factors.
Helping families keep children in school rather than working on cocoa farms is also essential. Deforestation is a growing risk in some areas due to encroachment on forest reserves and protected areas, pressure from people migration, and lack of knowledge on agro-forestry best practices.
General Mills partners with our cocoa suppliers, NGOs like CARE and non-profit international membership organizations like the World Cocoa Foundation (WCF) to help improve the economic, social and environmental sustainability of cocoa production in our supply chain.
And our sourcing team has embedded sustainability into our work with key suppliers to provide direct support to cocoa-growing communities in West Africa through programs that help smallholder farmers increase yields and grow high quality cocoa to improve farmer incomes. General Mills also provides funding for programs in cocoa-growing communities to improve food security, access to clean water, education, women’s empowerment and other needs.
The impact of these efforts has been significant. More farmers are being trained in good agricultural practices so they can grow cocoa more sustainably and improve yields, and farmer livelihoods are improving. Here are a few highlights from the cocoa programs General Mills supports:
Today, following the good agricultural practices taught, the yield from my harvest is greater. Now I earn more money and am financially independent. I can also afford the school fees for the education of my children. I appreciate the training sessions and am working to raise women’s awareness about the advantages of cocoa farming.Akekoua Ane Yvette Cocoa Farmer, Côte d'Ivoire
In addition to working directly with our suppliers to address systemic challenges and enforce our Supplier Code of Conduct, General Mills also participates in broader industry initiatives to improve cocoa sustainability.
In 2017, for example, General Mills was one of 35 companies to join the WCF’s new Cocoa and Forest Initiative (CFI) to address and ultimately eliminate deforestation in key West African cocoa sourcing origins. We’ve signed Frameworks for Action for Ghana and Côte d’Ivoire and recently published a General Mills-specific action plan. Highlights of our action plan include:
We will continue to work with industry partners and provide direct investment for programs in cocoa growing communities to help improve the sustainability of cocoa production and ensure a reliable supply of high-quality chocolate for our products.
“General Mills is making a difference in the lives of cocoa farmers in West Africa by collaborating with our suppliers and NGO partners who are working directly in cocoa growing communities to improve the economic, environmental and social impacts of growing cocoa,” says Jerry Lynch, chief sustainability officer at General Mills. “Our direct investment in the communities from which we source cocoa is helping to drive cocoa sustainability now and into the future.