News & Media
Shared Value in Côte D’Ivoire: Creating a Vibrant Cocoa Sector
July 20, 2012
A few years ago, Mars was faced with the idea that we needed another Côte d’Ivoire to produce enough cocoa to meet the world’s growing chocolate demand by 2020. Given that cocoa was becoming a less attractive crop for farmers, and that Côte d’Ivoire was in a cycle of decline, we knew we needed a strategy for cocoa sustainability
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