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LOTTE CO., LTD.
was founded as a chewing gum
manufacturer in 1948, and is now the largest general
confectionery company in Japan. Lotte Confectionery
Co., Ltd. (South Korea), a sister company, was
established in 1967, and is the largest confectionery
company in South Korea. Lotte has expanded its
production base worldwide, and now has
confectionery factories in eight countries.
In 1964 Lotte entered the chocolate business by launching "Ghana Milk Chocolate" as their first chocolate product. Every year Lotte technical and purchasing staff visit cocoa farming areas around the world. Through these visits and their observations of cocoa production in producing countries, they began to think how best to contribute to the economic and social welfare of cocoa farmers. "For us, joining the World Cocoa Foundation is a great
opportunity to support cocoa farms and farmers. As a
member of WCF we would like to make a contribution
to wholesome cocoa production and quality
improvement of cocoa," said Mr. Atsushi Sasaki,
manager, purchasing department, production
division, "We fully support the WCF's mission of
promoting a sustainable cocoa economy."
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Euromar
Commodities GmbH ("ECG") is a leading
family-owned and independently operated cocoa
processing company, established in 2002 in the
Berlin area of Germany. ECG produces high quality
semi-finished cocoa products for supply to the
worldwide confectionery, ice-cream and bakery
industries.
"As a company focused on the production of semi-
finished cocoa products, Euromar places a high
premium on the sustainability of our segment of the
supply chain," says CEO Peter Johnson, "Euromar
firmly believes in the goals and actively seeks to
support the hard work of the WCF. We believe that
every effort to better the lives of the farmers improves
the experience of consumers, ultimately strengthening
industry players throughout the supply chain."
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The Tonikoko Farmers Cooperative Multipurpose
Union (TFCMU) based in Ondo State includes 33
primary societies with a total membership of
approximately 3,000 farmers; many of whom have
completed training through Farmer Field Schools. The
cooperative union provides its members with a great
opportunity to increase their income through both
increased revenues and decreased expenses.
Collective marketing increases farmers' bargaining
power allowing them to get a better price for their
cocoa. As members of a legally recognized
cooperative union, TFCMU have also benefited from
government subsidized inputs such as fertilizer and
tools.
In the 2006-2007 trading season, members of the
Union who participated in a collective marketing
arrangement facilitated by the Sustainable Tree
Crops Program (STCP) received an average of
10% price
margin above the prevailing market prices. Union
officials say that the collective marketing arrangement
helped them to sell high quality beans as participating
farmers were required to meet quality standards set
by the Union. The Union is gradually building up a
brand name 'TFU beans" for its beans as local buying
agents seek to buy its members' beans because of
their good quality. STCP is a public-private
partnership with support from African governments,
the US Agency for International Development, the
World Cocoa Foundation, and the chocolate industry.
The program is managed by the International Institute
of Tropical Agriculture (IITA).
WCF thanks IITA for contributing this story. |
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This year, the Andean Countries Export
Support Opportunity Program (ACCESO)
launched a new
regional initiative to strengthen farmer organizations.
Workshops were held in Bolivia, Colombia, Ecuador
and Peru to further develop the capacity of new and
established farmer organizations.
Farmer leaders representing eight farmer organizations attended the workshop in Colombia in April. The 27 farmer leaders participated in sessions on management skills, market access and strategic planning among other topics. "The workshop will allow us to plan our activities in the field and use our limited infrastructure more efficiently," said Mr. Libardo Barón of ASOMUCARI, an organization in Santander seeking to increase its management capacity as it expands its membership. The workshop culminated in the development of work
plans for each participating organization. Participants
such as Mr. Valentín García of ASPROAGROMAR, an
organization of farmers in Bolivar new to cocoa
farming, saw great value in this exercise noting, "The
work plan is an excellent complement to the projects
that we have presented to institutions in order to
receive more funding." Following the workshop, the
organizations will continue to work closely with
FEDECACAO and WCF members Casa Luker and
Compañía Nacional de Chocolates. ACCESO is
supported by the World Cocoa Foundation, the
Organization of American
States, the US Department of State, the US
Agency for International
Development, and Inter-American Institute for
Cooperation on Agriculture.
WCF thanks Mr. Marcelo Nuñez, the ACCESO executive secretary, for contributing this story. |
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Cocoa entrepreneurs in Vietnam are establishing
innovative cocoa businesses to provide services to
local farmers. Mr. Ly Hong Hai and Mr. Trinh Van
Thanh of Ba
Ria Vung Tau are two such entrepreneurs. Both men
began their involvement with cocoa and the WCF-
funded Nong Lam University
Cocoa Project in 2001
through their roles as extension agent and deputy
head of the agriculture department of Xa Bang
Commune, respectively. Working with Nong Lam
University and the SUCCESS
Alliance Vietnam
Program each founded a unique cocoa business.
With experience managing a SUCCESS Alliance nursery, Mr. Hai (pictured) established his own independent nursery producing over 200,000 seedlings for local farmers in 2006. Customers have the option of requesting the company's "after sale services" which include assistance with various aspects of cocoa production, essentially a private-sector alternative to extension services. Building on the success of the nursery, Mr. Hai began fermentation and drying operations using unfermented beans and whole cocoa pods purchased from local farmers. Mr. Thanh became well regarded as his commune's
cocoa expert after becoming a SUCCESS Alliance
training facilitator in 2004. Since then, he has also
established his own nursery, fermentary, and cocoa
buying operations. He is now selling the fermented
and dried beans to ED&F Man Cocoa and Cargill and
is
currently expanding his storage capacity. A more
recent addition to his cocoa business is a small scale
grinding operation; its products are sold to a local
coffee roaster for use in café mocha. SUCCESS
Alliance is supported by the US Department of
Agriculture, the US Agency for International
Development, World Cocoa Foundation, Mars Inc., and
local organizations. It is implemented by
ACDI/VOCA .
WCF thanks the Nong Lam University Cocoa Team and ACDI/VOCA for contributing this story. |
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"Cocoa Basics" is a feature designed to
provide
insight into technical aspects of cocoa production and
demonstrate how WCF programs "bring science to the
field".
Integrated pest management (IPM) is an approach to pest control that utilizes information on pests' lifecycles and interactions with the environment to select methods of control that are effective, economically feasible and considerate of environmental effects. IPM focuses on preventative and natural means of pest control; pesticides are not used as a preventive measure, but may be used to control an existing pest problem. Organic pest control includes many of the same methods, but does not permit the use of synthetic pesticides. IPM encourages farmers to think about pest problems
before they occur and to take preventative measures
such as crop diversification and intercropping, proper
sanitation, spacing of plants, and planting pest
resistant varieties. Farmers then identify the pests
found on their farm and monitor the pest population. If
the pest population exceeds the action threshold,
farmers begin more active methods of pest control.
This may take the form of pheromone or mechanical
traps, or the targeted spraying of appropriate
pesticides. By identifying the pests and monitoring the
population, farmers can determine the most effective
method of controlling pests.
World Cocoa Foundation supported programs incorporate integrated pest management into the Farmer Field School curriculum. To date, more than 300,000 farmers have been trained in IPM through WCF-supported Farmer Field Schools. In addition, WCF supports breeding programs to identify and develop pest and disease resistant varieties of cocoa. |
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Click on the links below to read about WCF staff travel
to the field and participation in events. Visit the
World
Cocoa Foundation Blogon a regular basis for updates.
June 2007
Bill Guyton attended the 4th Indonesian International Cocoa Conference in Bali. July 2007 Charlie Feezel participated in the National Education Association Annual Meeting in Philadelphia. The Sustainable Tree Crops Program - Liberia was featured in a Reuters article on the Liberian cocoa sector. August 2007 Robert Peck traveled to Peru for the ACCESO Steering Committee Meeting and field visits to Tarapoto. Translations of Program Information Information on WCF-sponsored programs in Latin America and Southeast Asia is now available in Japanese. General information on the Sustainable Tree Crops Program (STCP) and STCP Cote d'Ivoire is now available in French. |
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Fun Fact: It is estimated that 80% of the world's cocoa is produced by farmers with less than 5 hectares of land holdings.
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