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Knowledge Center

WCF Worldwide Programs

Cocoa is essential to the livelihoods of 40-50 million people worldwide, including over 5 million smallholder cocoa farmers who grow this valuable crop. It has been an important ingredient in global cultures and history, evolving over the years, and continues to be enjoyed today in thousands of different forms.


Important markets for chocolate products include the U.S., with approximately 68,450 jobs directly involved in the manufacture of confectionery and chocolate products; Europe, where more than 245,000 people are employed in the sector; and Japan, which is Asia's largest consumer of chocolate confectionery - chocolate accounts for 40% of the Japanese confectionery market.


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