The CocoaAction vision is a rejuvenated and economically viable cocoa sector, starting in Côte d’Ivoire and Ghana, where cocoa is the crop of choice for farmers and the quality of life in their farming communities improves.
CocoaAction is a strategy that brings the world’s leading cocoa and chocolate companies together to sustain the cocoa industry and improve the livelihoods of cocoa farmers. CocoaAction will develop meaningful partnerships between governments, cocoa farmers, and the cocoa industry to boost productivity and strengthen community development in Côte d’Ivoire and Ghana – the largest cocoa producing countries in the world.
By 2020, CocoaAction intends to train and deliver improved planting material and fertilizer to 300,000 cocoa farmers and empower communities through education, child labor monitoring and women's empowerment. Cocoa Action will be measured through adherence to key performance indicators, and progress will be publically reported on a regular basis.
As of May 20, 2014, the companies that have committed to CocoaAction are:
- Barry Callebaut
- ECOM Agrotrade Limited
- The Hershey Company
- Mars, Incorporated
- Mondelēz International
WCF acts as the convener of the group and facilitates the implementation of the industry-wide strategy. In May 2014, the governments of Ghana and Côte d’Ivoire endorsed CocoaAction as the industry’s aligned effort to support their national cocoa sustainability plans. For more information on CocoaAction or how to get involved, contact Nira Desai, Deputy Director, CocoaAction.
CocoaAction Progress Report
The second CocoaAction Progress Report details the importance of collaboration among companies and how they are working together on uniform measures for progress.
The first in a series of updates documenting the progress of CocoaAction was launched in March 2015. This report conveys the progress toward alignment – a position of agreement or alliance. With CocoaAction, alignment means getting the cocoa and chocolate industry to agree on a strategy and working with government and other stakeholders so that all parties have a shared perspective on what is needed to accelerate sustainability in the cocoa sector. Future reports will document the progress of productivity and community development efforts.
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